Tencent has invested in Jiangxin Huyu, the new company founded by the founder of Jiangxin Quyou, acquiring a 26.875% stake.

Tencent has made a new investment in the gaming sector, targeting a new company established by Liu Jiazhi, founder of the overseas-focused gaming company Jiangxin Quyou.

According to business registration information from Tianyancha, Beijing Jiangxin Interactive Entertainment Technology Co., Ltd. recently underwent a business registration change, adding Guangxi Tencent Venture Capital Co., Ltd. as a shareholder with a 26.875% stake. At the same time, the company’s registered capital increased from 1 million RMB to approximately 1.3675 million RMB.The investment amount and valuation for this transaction have not yet been disclosed; the increase in registered capital does not equate to the actual amount of funds raised.

Beijing Jiangxin Interactive Entertainment was established in June 2026. Its legal representative is Liu Jiazhi, and its shareholders include Zhang Chunxiu and Pingxiang Tomorrow Technology Co., Ltd., among others. Pingxiang Tomorrow Technology Co., Ltd. is affiliated with Tuyou. Tencent’s investment has drawn industry attention to this newly established company.

The founding team has already built up a portfolio of two products for the global market.

Liu Jiazhi, the key figure behind Jiangxin Interactive, is also the founder of Beijing Jiangxin Quyou (Behefun Games). In 2019, Liu Jiazhi founded Jiangxin Quyou, and since then, the company has focused primarily on overseas casual mobile games, with products spanning simulation, management, and building genres, as well as social gameplay that incorporates slot mechanics.

Among the products under the Jiangxin Quyou umbrella, *My Home My World* is one of its earlier flagship titles. Launched in 2021, the game combines building, a coin wheel, and social interaction. According to industry reports, its cumulative overseas revenue has exceeded 500 million RMB, establishing a solid foundation for long-term operation.

Another title, *Top Tycoon: Coin Theme Empire*, launched in early 2025, combining amusement park simulation, slots, and social gameplay elements such as stealing coins.According to industry reports, approximately three months after its launch, the game generated approximately 66 million yuan in overseas revenue, with the United States, the United Kingdom, and Germany serving as its primary markets. It also appeared on Sensor Tower’s growth charts. The game’s publisher is Beijing Tuyou.

These two products reflect the team’s relatively focused approach to R&D and operations: they attract users with casual themes such as management and construction, enrich the gameplay loop through random rewards and social interactions, and are continuously operated for overseas markets.

The new company's business strategy has yet to be disclosed.

In terms of related investments, Jiangxin Interactive also holds a 30% stake in Beijing Xingqiongji, which is involved in the AI entertainment sector. However, there is currently a lack of further public information regarding the specific relationship between this investment and Jiangxin Interactive’s gaming business, as well as the R&D progress of related products.

The focus of this investment is on Tencent’s acquisition of a stake in a startup team with prior experience in launching products overseas. Liu Jiazhi’s previous experience in integrating casual games with social features provides a solid business foundation for the new company’s future development.