[Jialun Says]: As battle royale games took the world by storm, Tencent began building a comprehensive player data system.

 


Talking about tea at a teahouse—Jialun Speaks. Hello, everyone, and welcome to this episode of “Jialun Speaks,” where we analyze industry news and explore industry trends. On December 11, Tencent Games Security Center officially launched the “Tencent Games Credit Score” feature, which is similar in form to Alipay’s Sesame Credit and applies to all games currently under Tencent’s umbrella.According to the official announcement, this feature is a comprehensive score reflecting a player’s gaming creditworthiness, derived through big data analysis of multiple dimensions, including account information, daily activity, in-game assets, security contributions, and penalties for cheating.Scores range from 0 to 1,000, with higher scores indicating better creditworthiness. The credit score will be updated once a month.

 

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Evaluation criteria and content for each dimension:

Account Information: Refers to whether the game account status is normal and whether the account information matches the player’s real personal information.

Daily Activity: Refers to the duration and frequency of gameplay; playing regularly can improve your credit score

In-Game Assets: Refers to in-game assets such as equipment, items, and gold. The more assets a player possesses, the higher their credit score will be.

Security Contribution: If a user actively reports cheating in the game and the report is confirmed to be valid (i.e., after official review, it is confirmed that the reported player was indeed cheating), the user’s credit score will increase; however, if the official team discovers that a user has engaged in malicious reporting, the user’s credit score will be reduced.

 

In fact, most games already had a “reputation score” system prior to this. For example, in *Honor of Kings*, when a player’s reputation score—out of a maximum of 100 points—drops to 80, they are barred from participating in matches, which is considered a significant penalty.In terms of rewards, *League of Legends*, *Dungeon & Fighter*, and *Skyward Sword* have already introduced credit star rating systems more similar to the current Tencent Credit Score, where players with higher credit scores receive relatively lighter penalties when facing disciplinary actions.

 

So, since the “reputation systems” implemented individually within each game have already achieved most of the functions that the “Tencent Game Credit Score” aims to implement, why separate it into a standalone system and expand the unified standard across the entire Tencent Games ecosystem?

 

First, to curb the rampant use of cheats ahead of the release of multiple battle royale games. As is well known, cheating is currently a serious problem in battle royale games. Tencent is set to launch two official “battle royale” mobile games, and this genre is poised to become a key battleground for major game publishers in the future.Therefore, effectively cracking down on cheaters has become the top priority for competitive games. Once this “Credit Score” feature is launched, players—especially those in competitive games—will be required to maintain proper gaming conduct, which will serve as a significant deterrent to those trying to exploit loopholes.

 

Second, refining the rules is essential for the long-term development of WeGame.Judging by Tencent’s future plans, its WEGAME platform has long had its sights set on the lucrative Steam market. The launch of the “Credit Score” feature is clearly part of the groundwork laid before aggressively promoting WEGAME; a gaming platform can only build up momentum for future growth once its rules and regulations are thoroughly established and refined.

 

Third, to strengthen Tencent’s influence and resource integration capabilities, while also serving as a distinctive user identifier that is taken seriously by players.For Tencent itself, this “Credit Score” feature strengthens its influence; many issues can be brushed aside by citing insufficient credit scores. At the same time, it helps the company identify active and high-quality users to deliver more personalized content.Overall, this facilitates the future integration of Tencent’s own game resources, creating more room for cross-promotion down the line. For players, this move increases the weight of the reporting mechanism, helping Tencent Games establish a virtuous cycle that is highly beneficial to its ecosystem.Beyond that, there are countless potential applications for the credit score system. What we’re seeing now is merely a preliminary framework; in the future, players with high credit scores may be eligible for various promotional offers and other benefits—a comprehensive suite of measures is undoubtedly in the works.Furthermore, as players’ acceptance of this “credit score” system grows over time, it will also satisfy the desire of “high-scoring” users to show off their achievements.

 

Overall, at a time when battle royale games are all the rage, Tencent’s use of big data to establish an “information score” system is also intended to lay the groundwork for a comprehensive player data ecosystem in the future. The ultimate goal is to establish sound rules, foster a healthy gaming ecosystem, integrate gaming resources, and drive development across multiple platforms.

原创文章,作者:茶馆小二,禁止转载:https://youxichaguan.com/en/archives/210023

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