Yearly Archives: 2026
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With One Bold Move After Another, Is It Still Stirring Up the SLG Red Ocean in Its Second Year?
With midsummer approaching, the SLG community has been heating up along with the temperatu…
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1.5 Million Copies Sold on the First Day: A New Approach for a Long-Standing IP
Priced at 298 yuan, this game sold over 1.5 million copies on its release day, jumping to …
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From Blue-and-White Porcelain to Dunhuang Murals: League of Legends Brings Traditional Culture to Life in the Digital Age
Over the past two years, a trend has become increasingly apparent: traditional Chinese cul…
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After "Jade Gambling" unexpectedly went viral, it shot up to the top 10 on the bestseller list.
“One cut can leave you penniless, another can make you rich; one cut means living in rags,…
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When Basketball Meets Teen Girls: Is the Gaming Genre on the Verge of a Revival?
I don’t know if you’ve noticed, but the anime and manga genre seems to have drifted furthe…
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On bustling Yulin Road, I teamed up with Miha Yuyuan Art to create a Monster Hunter-style game.
Five years ago, Koi (Wang Zilin) sketched out the rough concept for his game on a sheet of…
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This is huge! I got an early look at a major AAA single-player shooter from Tencent.
At the recently concluded Summer Game Fest, *CrossFire: Covert Operations*, a AAA single-p…
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NetEase's eight-year-old game is still releasing new content
The gaming industry often falls into a common misconception: that acquiring new users is m…
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Behind the Summer Game Festival lies a head-to-head competition between Tencent and NetEase
Early this morning (June 6), the 2026 Summer Game Fest concluded its two-hour, high-energy…
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How important is it to come to terms with yourself when making games?
Ideally, what makes a great creator boils down to two things: boundless creativity and str…
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The first in-game footage of *Return to Tang* has been unveiled, but many people have forgotten that NetEase still has its strongest trump card up its sleeve.
On June 7, NetEase released a 19-minute gameplay trailer for its AAA single-player game *R…
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Topping the Top 3 Charts: Another Hit from ZhiSe
Match-3 games are one of the most popular genres in the casual gaming market. According to…
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How have indie game developers, who have fallen out with traditional publishers, expanded their game publishing operations?
On August 13, 2021, indie game developer jakefriend hit “send” on Twitter, rev…
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Yuewen Acquires Remaining Shares in Yihua Kaitian from Tencent for 400 Million Yuan; Tencent Exits Completely
On the evening of the 3rd, China Literature Group issued an announcement stating that it w…
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After leaving Tencent, they created an indie game brimming with "greed"
In the world of gaming, if there’s any creature whose life is worth less than a blade of g…
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With new game revenue exceeding 1 billion yuan, this sector has been "taken over" by Chinese developers
DianDian Interactive’s move into this new market has been even more decisive than expected…
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Having raised $200 million, VAST aims to become the foundation of an interactive content ecosystem
Recently, VAST, a general artificial intelligence company, completed two rounds of financi…
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The "ads" that players loathe have propelled the game to the No. 4 spot on the bestseller list.
Generally speaking, when ads are added to a paid game, players’ first reaction might be, “…
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Why Are Copywriters Often Misunderstood?
“When writing game copy, writing style isn’t the most important thing.” This quote comes f…
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Are opportunities for mini-game developers limited to mini-games?
After years of explosive growth, the mini-game market has fully completed its critical tra…
