Today, NetEase, Inc. released its financial results for the third quarter of 2025. The report shows that NetEase’s net revenue for the quarter reached RMB 28.4 billion, an increase of 8% year-over-year, with all financial metrics maintaining a steady growth trend.
In particular, games and related value-added services generated revenue of 23.3 billion yuan this quarter, a 12% increase from the same period last year, demonstrating strong performance and resilience.
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This quarter, NetEase’s long-standing titles continued to form the most solid foundation of its gaming business, creating a robust portfolio of both established and promising titles. These market-proven products not only boast a strong user base but also maintain their vitality through continuous innovation.
As one of the most iconic IPs in the history of Chinese gaming, *Fantasy Westward Journey* once again demonstrated its extraordinary appeal this quarter.The PC version of Fantasy Westward Journey attracted a surge of both new and returning players through the launch of its innovative “Unrestricted Play” mode, recently setting a new record with a peak concurrent user count of 3.58 million, demonstrating remarkable user retention and commercial vitality. The mobile version of Fantasy Westward Journey also drove monthly active users to a two-year high through lightweight designs such as the “Light Enjoyment” mode.
Among other classic, long-standing franchises, the *A Chinese Odyssey* IP has maintained a deep connection with its core player base through continuous content updates and an operational strategy that balances nostalgia with innovation; the *A Chinese Odyssey* mobile game’s 10th-anniversary server saw record-high login numbers. The *Tianxia* series has also taken a significant step forward: *Tianxia: Wanxiang*, a title under the IP, will feature cross-platform play across three devices and enhanced gameplay experiences; the game has successfully obtained its publishing license and will enter open beta testing soon;The *A Chinese Ghost Story* series continues to solidify its leading position in the ancient-style fantasy game niche through in-depth social system optimizations and continuously innovative story expansions; *Rateshu Zhibin* continues to introduce unique gameplay features, pioneering a 100,000-player cross-server alumni tournament mode that set a new record for the scale of SLG tournaments;*Onmyoji* celebrated its ninth anniversary in September and once again ranked among the top ten best-selling apps on the Chinese iOS chart, demonstrating the enduring vitality of this premium IP.
While its classic IPs continue to perform strongly, NetEase Games’ carefully cultivated portfolio of promising IPs is showing strong momentum, emerging as a new engine driving the company’s growth.
Since its launch nine months ago, *Sixteen Sounds of Yan Yun* has surpassed 40 million users. On the iOS platform alone, it has repeatedly ranked in the top 6 of the best-seller charts and accumulated 300,000 five-star reviews. In the third quarter, the game rolled out new updates featuring the Home System, Qin Chuan, and Bu Jian Shan, driving both monthly active users and revenue to record highs. Views on related TikTok topics exceeded 32 billion, with revenue and user acclaim rising in tandem.
During its second-anniversary celebration, the mobile game *Jade Dynasty* also significantly boosted user engagement and willingness to spend through high-quality content updates, promotional events, and brand collaborations. It climbed to No. 3 on China’s iOS Top Grossing chart, demonstrating strong long-term operational capabilities and user appeal.
In the casual gaming sector, *Egg Party* continued to post strong growth in the third quarter. During the summer vacation, average online playtime per user reached an all-time high. Subsequently, the launch of two new game modes—"Haunted Treasure Hunt" and "Crazy Farm"—during the National Day holiday was widely praised by players, achieving breakthroughs in both user acquisition and player re-engagement during the holiday period.
In addition, *Identity V* further solidified its position as the go-to platform for asymmetrical competitive gameplay in the third quarter thanks to its steady update schedule and diverse collaboration events.To celebrate its fourth anniversary, *Eternal Return* launched the "Wuxia Tomb Raiding" mode, which shot to the top of Steam’s global best-seller chart and the top three on the online chart on its release day. Through collaborations with the 20th-anniversary celebration of *The Lost Tomb*, *The Bad Guys*, and *Armor Hero*, the game continues to expand its IP influence.
As a key component of NetEase Games’ sustainable ecosystem, the game publishing business continued to demonstrate strong synergies this quarter. The Chinese version of *Minecraft* surpassed 1.25 million concurrent users, setting a new all-time high in the Chinese market. On November 18, *World of Warcraft* launched the “Titan’s Forge” server exclusively for the Chinese server, which quickly ignited enthusiasm within the community.*Hearthstone* celebrated its 11th anniversary and announced that the number of registered players in China has surpassed 100 million. Following the return of the *Diablo II* Remaster, the new season drove daily active users to an all-time high. *StarCraft II* also ignited fan enthusiasm upon its return, with data continuing to show positive trends. Meanwhile, *Diablo IV* is set to launch on December 12, offering players an even more diverse gaming experience.
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NetEase Games is accelerating its global expansion, and thanks to its continued commitment to a "quality-first" strategy, several of its self-developed titles have achieved breakthrough success in international markets.
As a major new title in NetEase’s global market strategy, *Destiny: Star* topped the overall iOS download charts in the U.S. and Canada following its global launch on August 28, while also reaching the top of the iOS game download charts in 19 regions, including the U.K., Germany, and France.This sci-fi RPG shooter mobile game, with its superb shooting mechanics and diverse game modes, has not only been widely acclaimed by the core player base but has also successfully attracted the attention of the broader shooter gaming community.
The international version of the mobile game *Jade Dynasty* launched globally on mobile and PC platforms on November 7, quickly topping the Free Charts on the App Store in Japan, Malaysia, Thailand, Vietnam, Cambodia, Brunei, and other countries and regions. Features such as the game’s intelligent NPC system and customizable character creation have allowed many overseas players to experience the joy of a deep integration of gaming and AI technology for the first time.
On November 14, the international version of *Sixteen Sounds of Yan Yun* officially launched worldwide and quickly achieved breakthrough success in major European and American markets.Within just 24 hours of launch, the player count surpassed the 2 million mark. Even before the game was released in specific regions, its global concurrent user count on Steam peaked at over 190,000, propelling it into the Top 4 of Steam’s global best-selling games. Thanks to its “no pay-to-win” business model, high-quality game content, and sincere communication with users, *Sixteen Sounds of Yan Yun* has earned widespread recognition among players in Europe and the Americas.On Steam, 98% of reviews from non-Simplified Chinese players are positive, demonstrating the game’s high level of acceptance among mainstream Western users. This series of achievements makes it the most successful Chinese wuxia game in the European and American markets to date, marking a crucial step forward in the international expansion of Chinese wuxia-themed games.
Long-term operation and deep localization efforts form another key pillar of NetEase’s globalization strategy. Through Seasons 4 and 5, *Marvel Showdown* introduced a wealth of new content, unique gameplay features, special events, and team-based modes, with each season successfully ranking in the Top 3 of Steam’s U.S. Best Sellers chart.
"Seven Days World" continues to rank among the top titles on download charts in many regions worldwide, and thanks to the groundbreaking gameplay of its 2.0 update, it has climbed into the Top 3 on Steam's global best-sellers list. "Peak Speed" has achieved impressive results in Japan, Thailand, and other markets through localized content.
Recently, the TGA—often referred to as the “Oscars of the gaming world”—announced its 2025 nominations, marking a historic milestone for NetEase, which saw three of its titles nominated simultaneously for the first time."Marvel Showdown" and "Destiny: Stars" were nominated for "Best Live Service Game" and "Best Mobile Game," respectively. "Light and Shadow: Expedition 33," published by Kepler Interactive—a publisher backed by NetEase—received 12 nominations, including "Game of the Year," making it the most-nominated title in the award’s history. This milestone signifies that the quality of NetEase’s global products has been recognized by a top-tier international award.
In addition to its already released global blockbusters, NetEase Games’ pipeline of titles for the global market is equally promising. *Infinite* garnered significant attention at the 2025 Tokyo Game Show, where players showed keen interest in the game’s in-depth gameplay trailer and hands-on demo, and it was honored with the “Future Expectation Award” at the “Japan Game Awards 2025.”
NetEase’s space life simulation game *Star Paint: Sunny Days* has also made appearances at numerous domestic and international events, including Gamescom and the Tokyo Game Show, garnering widespread media attention and praise. The game is scheduled to undergo its first PC beta test in China in the fourth quarter of this year, with a full release planned for a later quarter.
原创文章，作者：游茶妹儿，禁止转载：https://youxichaguan.com/en/archives/194651
