On August 25, 37 Interactive Entertainment released its 2026 semi-annual report.During the reporting period, the company generated operating revenue of 7.275 billion yuan; net profit attributable to shareholders of the listed company was 1.766 billion yuan, representing a year-over-year increase of 26.14%. Of this, the company’s overseas operating revenue totaled 3.021 billion yuan, up 10.90% year over year, accounting for 41.53% of total operating revenue.
In the first half of the year, the company continued to advance its strategies of high-quality development, diversification, and globalization. On the one hand, it consolidated its core business through the long-term operation of established products; on the other hand, it accelerated the launch of new titles and the release of products from its pipeline, further enriching its product portfolio.According to the announcement, the company’s titles—including *Seeking the Way in the Great Thousand Realms*, *Puzzles & Survival*, *33 Days of Survival*, *Last Asylum: Plague*, *RO: Ragnarok Online—Journey Around the World*, *Heroes Without Flash*, *Time Grocery Store*, and *Puzzles & Chaos**Time Big Bang*, and *Douluo Continent: Soul Master Showdown* maintained strong operational performance, with the company’s global monthly active users exceeding 160 million.
During the reporting period, the company launched or advanced testing for several new titles, continuing to demonstrate its capability for multi-category, global distribution. The medieval-themed SLG *Last Asylum: Plague* has been launched in 137 countries and regions worldwide, with a cumulative user base exceeding 15 million, and its ranking on China’s overseas mobile game revenue charts continues to rise.Another new survival-themed SLG, *Z Route: Redemption*, also officially launched in overseas markets during the reporting period. It has gained user recognition in multiple markets, further validating the replicability of the Company’s “hyper-casual user acquisition + SLG retention” product model.
At the same time, 37 Interactive Entertainment has continued to accelerate the launch of new titles and the release of its product pipeline, rolling out titles such as *Douluo Continent: The Legacy*, *Fighter of the Heavens: The Path to the Martial Emperor*, and *The Surplus Husband* since June. Among these, *Douluo Continent: The Legacy* peaked at No. 8 on WeChat’s mini-game top-grossing chart;*Fighter of the Heavens: The Path to the Martial Emperor* reached a peak ranking of No. 2 on Douyin’s new mini-game chart; and *The Surplus Son-in-Law* topped the iOS Free Chart shortly after its launch, demonstrating the company’s ongoing progress in its strategic expansion within the IP and mini-game sectors.
In addition, the company’s self-developed MMORPG *RO: Ragnarok Online—World Journey*, which launched in mainland China, Hong Kong, Macau, and Taiwan earlier this year, expanded into the Southeast Asian market in July. As one of the regions where this IP enjoys strong influence, the Southeast Asian market is expected to continue unlocking the IP’s value and further strengthen the company’s product portfolio in the MMORPG sector.
In terms of its product pipeline, 37 Interactive Entertainment has already established a diverse portfolio across multiple genres, including MMORPGs, SLGs, card games, simulation games, and casual games. Its pipeline includes over 20 new titles such as *Code Name: MLRPG*, *Little Helmet’s Great Adventure*, *Douluo Continent: Zero*,, and *Dream Back to *The Legend of Zhen Huan***, covering a wide range of themes including Western fantasy, survival, Eastern fantasy, medieval, and the Three Kingdoms era.
Overall, during the first half of the year, 37 Interactive Entertainment continued to optimize its product portfolio. Mature products stabilized the company’s core business through long-term operations, while new releases contributed to incremental growth, and a diverse pipeline of products provided support for medium- to long-term growth. As the company’s product pipeline is gradually rolled out, its global product portfolio is expected to be further refined, continuing to inject new momentum into business development.
原创文章，作者：游茶妹儿，禁止转载：https://youxichaguan.com/en/archives/219692
