On December 19, organized under the supervision of the National Press and Publication Administration and with the support of the Shanghai Municipal Press and Publication Bureau,and organized by the China Audio-Video and Digital Publishing Association and the People’s Government of Xuhui District, Shanghai, with the event managed by the Game Publishing Working Committee of the China Audio-Video and Digital Publishing Association, the Expert Committee on Game Industry Research of the China Audio-Video and Digital Publishing Association, the Publicity Department of the CPC Xuhui District Committee, the Xuhui District Culture and Tourism Bureau, and Shanghai West Bund Development (Group) Co., Ltd., the 2025 China Game Industry Annual Conference was held at the West Bund International Convention and Exhibition Center in Xuhui District, Shanghai.Zhang Yijun, First Vice Chairman of the China Audio-Video and Digital Publishing Association and Chairman of the Game Publishing Working Committee, officially released the “2025 China Game Industry Report” at the conference and provided a detailed interpretation of the report.
Zhang Yijun, First Vice Chairman of the China Audio-Video and Digital Publishing Association and Chairman of the China Game Industry Committee
In 2025, the domestic gaming market generated actual sales revenue of 350.789 billion yuan, representing a year-over-year increase of 7.68%; the user base reached 683 million, up 1.35% year over year. Both figures marked all-time highs.
In 2025, the domestic console game market generated actual sales revenue of 8.362 billion yuan, representing a year-over-year increase of 86.33% and continuing the trend of rapid growth seen over the past three years.
In 2025, the domestic mobile casual gaming market generated revenue of 34.265 billion yuan, representing a year-over-year increase of 9.56%. Of this total, in-app purchases accounted for 22.583 billion yuan in actual market revenue, up 9.8% year-over-year, while advertising revenue reached 11.681 billion yuan, up 9.1% year-over-year.
In 2025, the domestic mini-program gaming market generated revenue of 53.535 billion yuan, representing a significant year-over-year increase of 34.39%. Of this total, in-app purchases accounted for 36.464 billion yuan in actual market revenue, representing 68.11% of total revenue, while advertising revenue amounted to 17.071 billion yuan, accounting for 31.89% of total revenue.
In 2025, the domestic mobile gaming market generated actual sales revenue of 257.076 billion yuan, representing a year-over-year increase of 7.92% and marking another milestone in the industry’s growth.
In 2025, role-playing games topped the list of the top 100 highest-grossing mobile games in China, accounting for 20% of the total—a slight decline from the previous two years. Strategy games (including SLGs) ranked second, accounting for 11% of the total, moving up one spot from the previous year. Card games accounted for 8%, dropping one spot from the previous year, while shooting games accounted for 7%, marking an increase from the previous year.
In 2025, the domestic client-based game market generated actual sales revenue of 78.16 billion yuan, marking a significant year-over-year increase of 14.97%. This growth was primarily driven by steady revenue growth from leading long-standing PC titles, as well as the simultaneous release of several popular new mobile games on PC platforms.
Actual revenue in the domestic browser game market fell by 6.74% year-over-year, with the overall market size reaching 4.325 billion yuan; this decline in revenue has continued for 10 years.
原创文章，作者：gallonwang，禁止转载：https://youxichaguan.com/en/archives/195203