Amidst a sea of memes, we’ve found a few standout games—*Aostar: Heatwave* has released a recruitment trailer.

“Kids, we’re the top players in meme culture.”

On January 28, the game *Aostar: Heatwave* released a 21-minute gameplay trailer.Unlike the gameplay demos we’re accustomed to, which typically focus on introducing the game’s core mechanics, the official Aostar team adopted a “gichu” style—a form of parody—laced with a dense array of pop culture references to “piece together” a promotional PV that embodies their uniquely irreverent style. As of the afternoon of January 29, the video had surpassed 5.68 million views, and viewers have engaged in extensive discussions about its high-intensity, playful content.

1. Take the meme to the extreme

In fact, if you look back at the content previously posted by the official "Aoxing Hot Wave" account, it’s clear that "abstraction" and "pranks" are the core themes of their game production.Their first truly viral video revolved around memes featuring the character “Kun Kun,” followed by a series of promotional videos created in the “gichu” style, all of which garnered positive feedback and effective publicity. They also released a wildly popular gameplay trailer last year. After a year of consolidation, what we see now is an *Aostar* team that remains true to its roots, taking their playful approach to the extreme.

2. The Deep Integration of Meme Culture and Gaming

If the goal was simply to play on memes and make people laugh, Aoxing has undoubtedly succeeded as a content creator in the "gichu" genre. But how exactly is the actual gameplay presented in the trailer?

In terms of core gameplay, *Aoxing Heatwave* adopts the currently popular "search, loot, and escape" format: players purchase supplies before the match begins, then search for loot and successfully evacuate once the game starts. However, in *Aoxing*, both the player avatars and the loot are much more entertaining. You might find "Kun Kun" overalls, the "Oii Spinning Kitten," or the game’s most valuable item, the "Lai Cai Calligraphy," all of which are sure to bring a smile to your face the first time you see them.

"Operation Delta" players' favorite character, Da Hong, is literally the "big red" of "Aoxing"—he's even more valuable than "Kun Kun's" overalls.

The in-game weapons are also incredibly humorous. In the promotional video, the developers stated, “You must dominate the ‘Operation Wealth’ event to obtain the ‘Magical Iced Black Tea.’” As the most powerful weapon, the Iced Black Tea can fire an electromagnet cannon with explosive power.In addition, there’s a wide variety of abstract weapons—such as the “Pea Shooter,” “Hakimi Crossbow,” and “Baguette”—that you might not even see in *Knights of the Round*—offering players plenty of options to pique their interest.

For players who aren’t into gunfights, the game also offers a homestead mode focused on simulation and management. Here, you can spend the currency earned from treasure hunts to plant and cultivate your own plot of land, and collect characters with random qualities—much like pulling cards.Additionally, you can build your own cottage. Beyond the standard features found in most home simulation games, *Aostar Heatwave* stays true to its unique style: the characters you collect are mostly based on popular meme characters, such as the adorable Dingdong Chicken and the chubby Nine-Turn Intestine, along with the exclusive currency “Mouse Coins.” Even players uninterested in the home simulation aspect will find this appealing.

The game also features "Haki Town," a freely explorable area filled with interactive objects and scenes such as the "Human Cannon," "Zip Line," and "Rhythm Game." Players can have fun interacting with these elements, socialize, or simply pass the time. As seen in the demo video, the explorable areas are vast, with land, sea, and air environments arranged vertically, significantly enhancing the sense of surprise and expanding the scope of exploration. Additionally, various NPCs will assign quests, and completing them will earn you in-game currency.

*Aoxing: Heatwave* also features a variety of quirky party mini-games. As seen in the demo video, much like in *Beast Party*, the use of ragdoll physics adds an extra layer of humor to *Aoxing*’s already abstract art style. Players can watch as “Kun Kun” and “Shamate Captain” wrestle with each other over ingredients for a hot pot.

And in modes like the "Kick the Bomb" mode in *Bubble Fighter*, if coordination is off, it can lead to a situation where one player wipes out their entire team.

There's also gameplay similar to *Archer's Brawl*, where you continuously collect materials to craft a 40-meter-long greatsword and mow down any enemies in your path.

The funniest part of the promo video has to be this scene, where a group of friends team up to recreate the iconic "prostate brake" moment: one person throws snowballs to distract the enemy, while another controls the steering and brakes. It’s definitely the perfect mode for playing with friends.

"Egg Party" and "Yuanmeng Star" are the hottest party games in the mobile gaming market in recent years, with their core appeal lying in simplicity, joy, and fun. "Aoxing Heatwave" not only delivers the lively atmosphere expected of a party game but also prioritizes silly antics and pranks over competitiveness. The game’s original intention is simply to bring joy—perhaps that is exactly what Aoxing wants to tell us.

Conclusion: Bringing Meme Culture to Life

The PV showcased a total of nine gameplay modes. In terms of the game content itself, the markets for fighting and party games are already nearing saturation. As for internet memes, whether good or bad, they only go viral because of their popularity on short-video platforms."Aoxing Heatwave" is one of the few companies that has successfully transformed what the public perceives as mere pop culture into a genuine game. It keeps pace with the times, incorporating the latest viral trends into every promotional video it releases. At the same time, it actively solicits feedback by building fan communities and engaging with users in the comments section, making continuous improvements. This is because the company understands that this is a game aimed at young people—only by truly understanding them can it deliver a satisfying product.This is a bold endeavor and a challenge to future cultural trends; whether "Aostar" succeeds is something we can all look forward to.

The game is currently recruiting testers; interested players can visit the official Bilibili account to sign up.