A social gaming dark horse emerges at the start of the year! The mobile game *Goose or Duck* surpassed 10 million new users in just six days of its open beta.

Since its open beta launch across all platforms on January 7, the officially licensed social deduction mobile game *Goose Duck Kill*, co-published by Kingsoft World and Huya, has delivered strong market performance:In just six days, new user sign-ups surpassed the 10 million mark. Peak concurrent users not only exceeded the historical high of 700,000 on Steam but climbed to the 700,000–1,000,000 range, making it the first social game to achieve explosive growth in 2026.Notably, pre-registrations for the game had already exceeded 20 million across all platforms prior to the open beta. On the first day of launch, popular in-game nicknames were snapped up by players, and the game continues to lead the social gaming sector.

As a mobile reimagining of a classic PC IP, the *Goose Duck Kill* mobile game has undergone extensive localization while retaining the core deduction gameplay of the three factions: Goose, Duck, and Neutral. To lower the barrier to entry for new players, the game has added a "Solo Exploration Mode,"where players can follow an AI tutorial guide to familiarize themselves with the map, mission flow, and character skills. The matchmaking system has also been optimized to significantly reduce average wait times, and convenient features such as Chinese voice chat shortcuts, customizable controls, and vote history review have been added to accommodate mobile touchscreen controls. In terms of content, the open beta version not only recreates classic maps like "Mom Goose's Spaceship" but also introduces innovative modes such as "Super Golden Water Bell" and"8-Player Knife Fight," and introduces two limited-time exclusive characters for the Chinese server—"Witch Doctor" and "Cuckoo"—whose unique skill mechanics inject fresh strategic variables into faction battles. Furthermore, the new "Amusement Park" social system creates a casual interactive space where players can freely engage with features like swings and swimming pools between matches, reinforcing the core appeal of "making friends through play."

. Its explosive growth is driven by the dual forces of “localized innovation and synergy with the live-streaming ecosystem”: Publisher Huya rallied over 100 streamers from various communities to build momentum, with top-tier streamer Da Sima serving as the game’s “curator.” The second season of *The Goose斯卡 Night* premiered simultaneously, establishing a complete ecosystem of “streamer content creation—user engagement—player conversion”;Kingsoft World Games, meanwhile, ensured quality through comprehensive management of the full intellectual property rights and collaborated with the restaurant brand Haidilao to launch offline themed events, where players could unlock exclusive skins by dining at the restaurant, extending the fun of online social interaction into offline settings. According to official sources, the company will continue to optimize the product experience in the future, explore strategic partnerships with deduction game tournaments, and expand into pan-entertainment initiatives such as original light variety shows, driving the IP’s evolution into a multidimensional ecosystem integrating “games, social interaction, and pan-entertainment.”