Yesterday, French gaming giant Ubisoft officially announced a major restructuring plan covering its organizational structure, business operations, and product pipeline, aimed at responding to market changes and revitalizing creative leadership.
Key Adjustment Measures
• Six games currently in development have been canceled, including the highly anticipated remake of *Prince of Persia: The Sands of Time*. The other canceled projects include three new IPs, one mobile game, and one unannounced title. Ubisoft explained that the decision to cancel the *Prince of Persia* remake was made because the quality did not meet expectations and further development would have required an unreasonable investment; however, the series remains a core IP for the company.
• Seven games have had their release dates pushed back, including one originally scheduled for release by April 2026—widely speculated to be the *Assassin’s Creed: Black Flag* remaster—which will now be released by March 31, 2027.
• Ubisoft has closed its Halifax Mobile Studio and Stockholm Studio, while simultaneously restructuring its Abu Dhabi, RedLynx, and Massive studios. The company has confirmed that further layoffs are planned, with more than 150 employees already affected this year.
Ubisoft stated that the restructuring stems from the current industry landscape, characterized by intensifying competition in the AAA game market and rising development costs. Going forward, the company will focus on open-world adventures and service-based games, while increasing its investment in generative AI technology.
Starting in April, the company will adopt a new operational structure, establishing five independent “Creative Houses,” each responsible for specific product lines and bearing full financial responsibility: CH1 (Vantage Studios, in partnership with Tencent) focuses on scaling core IPs such as *Assassin’s Creed*; CH2 is responsible for competitive co-op shooters such as *The Division*; CH3 operates service-based experiences such as *Sea of Thieves*;CH4 focuses on fantasy narrative IPs such as *Prince of Persia*; CH5 targets casual family-oriented games such as *Just Dance*.
Financial and Long-Term Planning
As a result of this adjustment, Ubisoft has lowered its full-year net bookings forecast to €1.5 billion, a decrease of €330 million from the previous projection. The company plans to cut €200 million in fixed costs over the next two years while advancing the development of four new IPs, all of which will be assigned to various creative studios.
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