Pocket Gamer Connects London, the annual global gaming industry event, officially kicked off today in London, UK.The event will run through January 20. Centered on the theme “Bringing the World Together to Define the New Year’s Path,” it will feature two companion events—the Apps Business Summit and Beyond Games: Transmedia Summit—to create a massive, multi-sector industry exchange platform. The event has attracted over 3,000 game industry professionals, investors, and ecosystem partners from around the globe to gather and discuss new opportunities for industry development.
This exhibition covers the entire gaming ecosystem, featuring a star-studded and diverse lineup of exhibitors. It includes leading domestic and international game developers such as Tencent, NetEase, Supercell, EA, Sony PlayStation, Sega Europe, Epic Games, and CD Projekt Red, as well as platform companies like Google, Meta, and Amazon. Additionally, innovative brands expanding into the gaming sector, such as Duolingo and TikTok, will also be making an appearance.Characterized by “multiple parallel tracks and cross-sector integration,” the event features 32 major thematic tracks and over 170 professional forums and sharing sessions, covering core topics such as mobile gaming, PC/console gaming, AI technology applications, XR, cross-media storytelling, and game monetization.The investment sector is equally impressive, with 128 active investors bringing substantial capital to the event. Through dedicated matchmaking sessions, they provide financing support to small and medium-sized teams and independent developers. The official Meettomatch smart matching platform enables pre-scheduled meetings, significantly enhancing business matching efficiency and emerging as a core highlight of the event’s services.The concurrent “The Very Big Indie Pitch” indie game competition featured two categories: the Mobile Edition on the 19th and the PC + Console Edition on the 20th. Winners will share prize packages totaling $15,000 in value, while also receiving feedback from industry experts and opportunities for media exposure.
The global gaming industry is currently accelerating into a new phase characterized by AI-driven innovation and cross-media convergence. This year’s PGC London aligns perfectly with these industry trends, serving as a vital bridge for technical exchange and business collaboration between domestic and international companies.The event not only highlights the practical application of AI in game development—such as NPC intelligent dialogue and automatic scene generation—but also delves into pathways for cross-industry integration between games, film and television IPs, and digital content. Companies like Tencent and NetEase are also taking this opportunity to showcase their latest advancements in large AI models and domestic computing power infrastructure.The two-day event is expected to facilitate numerous partnership agreements and generate a wealth of innovative ideas, setting a solid foundation for technological advancements and ecosystem expansion in the global gaming industry in 2026.
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