Recently, Mooton Technology, a leading Chinese esports company expanding overseas, officially announced that it will implement a comprehensive strategic upgrade for its flagship game, *Peak Battle*, in the Thai market.With a strong player base in Thailand, *Peak* topped the local cross-platform game charts in October 2025. Currently boasting over 110 million monthly active users across more than 200 countries and regions, this upgrade will further solidify the game’s market leadership through three core initiatives, driving the high-quality development of the local gaming and esports industries.
This upgrade focuses on three key areas: in-depth localized operations, targeted empowerment of the creator community, and the comprehensive development of an esports ecosystem. It is understood that the Thai gaming market currently features a two-horse race between Mutoon Technology and Garena, with Garena holding a certain advantage thanks to its complete closed-loop ecosystem.To break through this stalemate, Moonton has taken the lead in establishing a long-term partnership with GuyNgid, a gaming influencer in Thailand with over 9 million followers across all social media platforms, inviting him to serve as a regional strategic partner and deeply engage in content development and promotion. Simultaneously, the company has jointly invested over 20 million baht in resources to empower local creators through initiatives such as creator competitions and social media support.In the esports arena, the official "MLBB Thailand Super League" has been launched, inviting eight top local teams—including FULL SENSE and Bacon Time—to compete, thereby driving Thailand’s deeper reintegration into the global MLBB esports ecosystem.
"Peak Showdown" has been selected as an official gold medal event at the Southeast Asian Games for the fourth consecutive time and will also make its debut at this year’s Asian Games in Nagoya. With a total viewership of over 29.14 million hours and a peak audience of 2.38 million during the finals, the game demonstrates strong user appeal.This strategic upgrade not only leverages local resources to enhance user loyalty and mitigate cultural adaptation risks but also refines talent development systems, earning MuTong Technology recognition in the capital markets. Furthermore, it serves as a practical model of “precision cultivation and ecosystem co-creation” for Chinese game developers expanding overseas.
原创文章，作者：航旗，禁止转载：https://youxichaguan.com/en/archives/195298
