According to a report by The Verge, PUBG developer KRAFTON officially unveiled its new corporate strategic plan at an internal meeting, stating that it will focus on its core gaming business in the future. The company plans to use a structured management model to build a portfolio of IPs with long-term value, while accelerating the development of new projects in an effort to incubate the next blockbuster title.
KRAFTON currently has 26 games in development, including 12 key titles such as *Beautiful Water World 2*, *Paru: The Phantom Beast Mobile*, and *No Law*, which are scheduled to launch over the next two years. To reduce R&D trial-and-error costs and increase project success rates, the company has strengthened its creative leadership and comprehensively upgraded its R&D and publishing systems, laying a solid foundation for the long-term development of its IP portfolio.
As the company’s flagship IP, *PlayerUnknown’s Battlegrounds* will continue to receive increased resources. The company plans to further expand the game’s user-generated content ecosystem, leveraging its mature game engine and gameplay mechanics to create a system where players can freely create and share content. Data shows that the game currently has over 200,000 concurrent players on Steam, firmly holding the third spot on the platform’s top games chart.
In addition, KRAFTON has reaffirmed its "AI First" strategic direction. In addition to deeply integrating artificial intelligence technology into game development and operations, the company is also evaluating the potential for expanding the application of game technology to cutting-edge fields such as physical AI and robotics, and exploring new avenues for long-term business growth.
原创文章，作者：航旗，禁止转载：https://youxichaguan.com/en/archives/195291
