A while back, a charming puzzle game called *Organize to Unwind* performed exceptionally well, holding a spot in the iOS Free Games Top 10 for four consecutive weeks. Its mini-game version even surpassed classics like *Tencent Happy Landlord* and *Sheep Sheep* to claim the top spot on WeChat’s popularity chart.
Due to the game’s outstanding performance, Teahouse took notice of its publisher, Zhidi Zhuoyue Information Technology, based in Wuhan. The company’s release pace is truly remarkable; since the beginning of last year, it has launched 56 titles, many of which have become minor hits that have cracked the top 30 on the iOS Free Chart.Upon investigation, it was found that most of these games were developed by overseas teams and had already been released abroad, where they achieved a certain level of success. They were subsequently distributed by Zhidi Zhuoyue Information and introduced to the domestic market.
What’s even more interesting is that, after conducting a search and comparison on Tianyancha, the tea house discovered that the company shares the same office space as another low-profile casual game developer, Wuhan Dobit. The tea house speculates that Dobit is very likely the company behind this frequent producer of hit games.
Founded in 2014, Duobit is officially positioned as a comprehensive cultural enterprise that focuses on independent R&D and integrates product operations, publishing, and industry investment.For years, Duobit has focused on the development and distribution of casual games, having independently developed over a hundred successful titles such as *Blow Fun* and *Bubble Shooter*. According to data from its official website, the company currently has more than 200 products in its portfolio, with operations spanning over 170 countries and regions. Its global cumulative downloads have exceeded 800 million, and its team has grown to over 500 employees.
In the past two years, this long-established company appears to be driving accelerated growth by introducing overseas products through distributors and expanding its domestic games into international markets.
01
Helping overseas bestsellers break into the domestic market
Over the past two years, Zhidi Zhuoyue Information Technology has launched more than 50 products, primarily in the casual gaming category, spanning popular subgenres such as simulation, puzzle, and tower defense.
Most of these games have already been released in overseas markets, including hit titles from leading global casual game developers such as VOODOO, Lion Studios, and CrazyLabs. Perhaps due to Duobit’s deep understanding of the domestic casual mobile game market and extensive publishing experience, it has become a top choice for overseas developers seeking partners for their Chinese versions.
Thanks to the efforts of the Chinese server team, these products have performed well since entering the domestic market, with many games reaching the Top 30 on the domestic iOS Free Chart. Among them, the two that have garnered the most attention recently are *Organize to Unwind* and *Don’t Steal My Seat*.
The original version of *Tidy Up to Unwind* is *Satistory: Tidy Up* by the Vietnamese team PixOn Games. The game features over 100 puzzle levels, including a variety of activities such as pet grooming, baking, stress-relieving organization, and home renovation. Players simply need to complete the corresponding challenges within the time limit to clear each level.Key in-game items are represented as "bones." Players can earn bone rewards through daily check-ins and by completing level challenges. Whenever a player exceeds the time limit for a level, they can use a bone to extend the time limit and continue the challenge.
With its diverse level design, intuitive controls, fresh and clean visuals, and soothing background music, this therapeutic and stress-relieving gaming experience has proven highly appealing to casual players.Consequently, creative content featuring actual gameplay footage has garnered significant exposure both domestically and internationally. In addition to gameplay demos, the international version released numerous gameplay trailers, while the domestic version capitalized on trending social media topics in China. By incorporating popular stress-relief content—such as "horse hoof grinding"—to introduce the game, the team produced more eye-catching materials that ultimately achieved remarkable promotional results.
In terms of monetization, the international version employs a hybrid monetization model, with “bones” serving as a key in-game item that drives player spending. Players can use in-app purchases to directly acquire more bones, remove ads, or unlock unlimited time for level-clearing. However, since its launch in mid-June of this year, the international version has accumulated 3.21 million downloads, yet in-app purchase sales have been relatively modest, with total revenue exceeding just 157,000 RMB (Source: DianDian Data).
After its launch in China, the game shifted to a purely ad-supported monetization model—a format more appealing to casual Chinese players. Bolstered by localized marketing efforts, the game has held a spot in the iOS Free Chart’s Top 10 for one month out of the past two since its entry into the Chinese market in early August, while its mini-game version surged to the top of WeChat’s popularity rankings.
During the recent National Day holiday, the mobile game *Organize to Unwind* reached a peak in downloads, setting a new record of 354,000 daily downloads on October 6. To date, the game’s cumulative total downloads have surpassed 4.37 million, easily exceeding the download figures across all overseas regions. When combined with data from the mini-game version, the user base of the Chinese server has likely reached several times that of the overseas version, demonstrating the strength of the Chinese server’s publishing team.
Another popular game, *Don’t Steal My Seat*, is actually *That’s My Seat*, developed by the overseas studio Magiclab. The game launched earlier, hitting major overseas markets last July, while the Chinese version officially launched this past April.
The core gameplay of this game revolves around logic-based puzzles. In various levels set in locations such as classrooms, restaurants, cars, and weddings, each character has unique seating preferences: some refuse to sit next to certain people, others prefer to be alone, children need to be accompanied by a parent, and pets must occupy their designated seats… The player’s task is to assign seats to the characters based on these preferences. As long as everyone is satisfied within the rules, the level is cleared.Of course, if players encounter challenges, they can use items like “Seating Hints” and “Complete One Rule” to lower the difficulty. Successfully completing a level earns gold coins, while failure consumes stamina.
In addition to the main story levels, the game features entertaining story-driven levels designed around trending topics. Players can use the coins they’ve earned while progressing through the main story to unlock even more challenging puzzles. For example, the Chinese version introduced several new high-difficulty levels based on the journey of “Hyperthyroidism Guy,” a top Chinese internet celebrity, as he travels across China. The inclusion of these story-driven levels not only enriches the game’s content but also gives the developers more opportunities to capitalize on trending topics.
In terms of monetization, the international version continues to use a hybrid model: in addition to ads, players can purchase additional coins or item packs to speed up their progress. In China, however, the game continues to rely solely on ad-based monetization.
With its rich variety of levels and brain-teasing gameplay, the game has received a positive response both domestically and internationally. Overseas, it has ranked in the Top 15 of the iOS Free Charts in the U.S. and other regions. Since its launch, it has been downloaded over 21.75 million times, with in-app purchase revenue exceeding $2.876 million (equivalent to 20.51 million RMB).The Chinese version saw a download peak in May and June of this year, during which it topped the iOS Free Games chart multiple times. Although its popularity has declined slightly since then, cumulative downloads have surpassed 5.17 million (Source: DianDian Data).
02
Expand our product offerings overseas
In addition to bringing popular overseas games to the market, Dobit has also achieved significant success in the global expansion sector in recent years. There are indications that Dobit is the company behind Smart Imagine/ZeroMaze, a mobile game publisher active overseas.
In recent years, they have closely monitored market trends and launched dozens of products across various genres overseas, including match-three puzzle games, car-moving puzzles, organization games, and simulation games. According to DianDian Data, their makeup simulation games *Makeup Beauty* and *Beauty Makeover*, the coloring games*Car Coloring Games* and *Mermaid Coloring*, as well as the marble-style game *Bubble Pop: Bubble Shooter*, have all surpassed 10 million downloads. Among these, *Makeup Beauty* has exceeded 50 million downloads, and the total number of downloads across all products has surpassed 100 million.
Image source: DianDian Data
However, since all of the above products rely on advertising-based monetization models, 99% of the in-app purchase revenue generated by these two accounts comes from a single game called *Blossom Sort*.Following its launch in August 2023, the game initially performed modestly. However, after a large-scale marketing campaign began in the second quarter of 2024, revenue surged, peaking at $1.524 million in monthly revenue in December 2024, equivalent to approximately 10.87 million RMB.As of today, the game’s cumulative revenue has exceeded $18.72 million, approximately 133 million RMB, making it one of the most significant revenue sources for these two accounts.
Blossom Sort is a stacking and matching game with a floral theme. Each level consists of vases filled with various flowers. Players must organize and sort the scattered flowers; placing three identical flowers in the same vase creates a bouquet and clears them from the board. Clear all the flowers to complete the level.
In later levels, the development team has added various obstacles—such as tracks, butterflies, ice blocks, spider webs, and bombs—on top of the basic match-three gameplay to increase the challenge.Similar to popular match-three games, the game features various power-ups, such as a hammer that can instantly clear an entire bouquet, a shovel to remove ice blocks, a refresh button to reset the flowers, and a timer extension. Of course, in addition to spending coins or watching ads, players can also purchase these power-ups directly with real money, which constitutes the game’s primary monetization strategy.
In terms of marketing, the game’s creative assets not only showcase its core gameplay but also leverage popular mechanics such as line-matching puzzles, color sorting, and organization to produce a wealth of viral content that captures the satisfying thrill of clearing levels.
图源：App Growing Global
In addition to its highly addictive core gameplay and eye-catching creative assets, the game has demonstrated a strong commitment to post-launch operations. It not only maintains a high frequency of content updates but also frequently launches various short- and long-term challenge events. These events incentivize ongoing player engagement by offering rewards for completing tasks or competing against other players. As a result, although the game’s revenue figures have declined slightly two years after launch, its monthly revenue remains steady at around one million dollars.
Following the huge success of *Blossom Sort*, the team behind it launched *Grill Sort*, a barbecue-themed game, in April of this year. The gameplay is very similar to *Blossom Sort*: players must sort food items stacked together, placing three identical items on the same grill to clear them. To complete a level, players must clear all the food on the screen.
Since its launch, the game has performed exceptionally well in Japan and the Hong Kong, Macau, and Taiwan regions, particularly in the Japanese market, where it has consistently ranked in the top 10 of the iOS Free Chart.In terms of in-app purchase revenue, the game generated only 138,000 yuan in its first few months, falling far short of its predecessor’s performance. However, the game has since shown a trend of rapidly rising revenue, reaching 121,000 yuan in September of this year—exceeding 87% of its cumulative total revenue. Drawing on the experience of *Blossom Sort*, which achieved a revenue turnaround more than six months after launch, it is not impossible for this new title to replicate such a turnaround through subsequent operational optimizations.
Conclusion
Looking back at Dobit’s growth trajectory, it’s clear that the company has kept pace with every era. In 2014, on the eve of the mobile gaming market’s explosive growth, Dobit strategically entered the casual gaming sector, breaking into the market with classic games like Match-3 and Gomoku, and achieved profitability within just one year of its founding.In 2018, as the industry’s first wave of global expansion surged, Dobit successfully expanded overseas with *Numpuz: Classic Number Games*, a title that blended multiple mini-game mechanics. The game garnered over 100 million downloads worldwide, officially establishing Dobit as an international game developer.
Today, in response to the growing demand among domestic players for high-quality games, Dobit continues to focus on its in-house development and global expansion efforts while actively expanding partnerships with overseas developers. Through a strategy of introducing premium games, the company has carved out a new growth trajectory.
Teahouse believes that, with its keen market insight and commitment to continuous innovation, Dobit is poised to continue revitalizing the industry and delivering even more exciting experiences to players worldwide.
原创文章，作者：游茶妹儿，禁止转载：https://youxichaguan.com/en/archives/194594
