The 2014 Game Developers Conference (GDC) kicked off on the morning of the 17th (local time) at the Moscone Center in San Francisco. Over the course of five days, world-renowned game developers and independent game creators will gather to explore both current hot topics and forward-looking industry issues.Game Teahouse has thoughtfully compiled the key highlights from the first day of GDC for our fans, allowing them to stay connected to the global scene even while in China.
Wooga: Negative Emotions Toward a Game Can Boost Engagement and Retention
Many people believe that games should avoid evoking negative emotions, but Wooga (a German social mobile game developer) argues that games should actively trigger negative emotions in players, believing that these emotions will actually boost player engagement and retention.Wooga cites the example of *Jelly Splash*, where the inclusion of extremely “insanely hard” levels actually motivates players even more to beat them.
It is only by evoking negative emotions in players that you can make them both hate and love the game intensely. The three core ways to create a sense of frustration in players are: increasing the game’s difficulty, establishing the FUUU index (Teahouse Note: If a player needs to try 100 times to clear a level and is only five attempts away from success, the FUUU index is 20.The frustration stemming from repeated attempts before clearing a level and from failing just before success), maintaining the game’s casual nature, and incorporating more elements of chance.
Teahouse Review: Players are all masochists—give them a real beating.
Microsoft Game Studios: Game Storylines Are Overrated
Numerous studies show that the plot itself does not evoke much emotional response from players, but the characters do. Research by Microsoft indicates that when asked about a game’s plot, players have a hard time recalling the storylines of the games they’ve played. Game characters, however, are consistently remembered. The data also shows that various quests tied to the plot are generally remembered.
Teahouse Review: This is finally the opposite of what the movie did.
Facebook: Cross-platform player engagement is 21% higher than single-platform engagement
According to an in-depth study by Facebook, player engagement in cross-platform games is 21% higher than in single-platform games, and these players generate 3.3 times the revenue of typical PC gamers. Cross-platform game distribution models will become a core part of the gaming ecosystem.
Teahouse Review: Commercial Break.
Immersyve: 96% of iOS revenue comes from games released six months ago
Game developers should stop approaching mobile games with a console-game mindset—not only because console games face technical limitations on high-end mobile devices, but more importantly, because console games aren’t suited to the habits of mobile gamers. Mobile gamers typically want to play only one or two games at a time, and if you can’t keep the gameplay pace to about five minutes per session, they’ll stop playing your game.
FPS games on mobile gaming platforms account for less than 2% of total mobile game revenue, and only 4% of mobile gamers have tried this genre. Every month, 9,000 new apps are released on the App Store, but 96% of iOS revenue comes from games that have been on the revenue charts for at least six months.
Teahouse Review: Everyone wants to be a “perennial” on the bestseller list.
Youdaoyi: Over 70 million iOS and Android users
"Ski Adventure" (Ski
Safari was released in 2012, averaging 120,000 downloads per day and making it onto China’s free app charts. Total downloads reached 6.5 million in the first three months.
Fang Zhihang Emphasizes the Chinese Market Window
The importance of mobile phones: While carrier billing still reigns supreme, this trend is set to change in 2014. Both Alipay and WeChat are changing their payment processing methods. Product exposure methods and channels are undergoing a shake-up, and even smaller markets are being restructured.
Teahouse Review: Keep up the good work.
Vlambeer: Unveiling the Mysteries of Game Development
Vlambeer believes that the game development process is a form of entertainment in itself. By livestreaming the development on Twitch and Steam Early Access, players can discover the game earlier and actively watch and participate in the development process. Explaining the development process to players helps build a connection between developers and players.
Teahouse Review: I guess the audience is made up of competitors.
2014 GDC Lifetime Achievement Award Winner
It has already been announced that the 2014 GDC Lifetime Achievement Award will be presented to Ken Kutaragi, former chairman and CEO of Sony Computer Entertainment and widely recognized as the “Father of PlayStation.”
Teahouse Review: It came too late.
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原创文章，作者：茶馆小二，禁止转载：https://youxichaguan.com/en/archives/213499
