At the moment when the competition in the game industry is becoming increasingly fierce, the survival difficulties of small and medium-sized start-up teams have long become the core pain points of the industry: empty high-quality creativity and research and development capabilities, but It is often fallen on any threshold of scarce resources, high technical barriers, poor policy connection, and blurred growth paths. A large number of innovative sparks are difficult to implement due to lack of system support.
As the core highland of the national game industry, Nanshan District, Shenzhen has given a complete solution to solve the start-up dilemma. On April 3, the Nanshan District Game Industry Cooperation Park was officially unveiled, the public service platform for game startups Gametopia The simultaneous promulgation of Youtubon (hereinafter referred to as ‘Youtuobon’) was established, marking the new stage of the development of the game industry in Nanshan District, and also lit up a new innovation growth pole for the 100 billion-level game industry cluster.
It is reported that Youtuobon start-up space covers an area of 5,000 square meters, and is jointly built by the Nanshan District Industry and Information Technology Bureau and the Kexing Science Park. Different from the limitations of traditional incubators that ‘only provide venues and light operation services’, Youtubon has made efforts from space, policies, services, and resources to build ‘optimal policies, complete services, and strong resources’ The one-stop entrepreneurship empowerment system has become a highly competitive start-up support platform for the current game industry.
Real money and silver policy direct access to one-stop realization of entrepreneurial dividends
In the past two years, Nanshan District has continued to increase the support of the game industry, and a number of policies have created a national precedent, and the overall support has been in the forefront of the country. In December 2024, Nanshan District established a special class for the game industry, and in December 2025, it was upgraded to a special class for the joint work of the game industry in the district. Different from the directional policy, Nanshan District has issued specific policy rules, giving real money directly to the enterprise.
In terms of talent support, the outstanding young backbones of start-ups, innovation and R&D enterprises in the game industry, each can receive up to 600,000 yuan in funding, attracting more outstanding people Talents; companies that have won 3 or more versions or authoritative awards in the past three years can also enjoy green channels such as children’s schooling, housing, and medical care to help core talents retain.
In terms of research and development support, the token fee subsidy for enterprises to use the filing cloud service provider is 50%, and the maximum per quarter is 1 million yuan, a sharp drop. Low AI application landing cost; enterprises that develop Hongmeng native applications can receive up to 2 million yuan in rewards to help seize the opportunity of emerging tracks.
In terms of operation promotion, in view of the general pain points of the high cost of buying in the game industry, eligible companies can receive ‘traffic coupons’ at 5% of the investment amount in the previous quarter and 5% of the investment increment, up to 3 million yuan per batch, which can be directly deducted. The advertising cost of mainstream platforms has formed a benign mechanism of ‘industry and more savings’; at the same time, original game products will be rewarded at 10% of the actual revenue in the first year, with a maximum of 1 million yuan per year, and the creation of high-quality content is encouraged with real money.
In addition, for-profit service enterprises that meet the conditions of scale and growth rate, up to 100 million yuan will be awarded, helping the company to become bigger and stronger; the settlement team will be superimposed in the future Enjoy a number of policies such as graduation support for start-up space, mini-program game support, version number declaration subsidies, and platform economic development, so as to achieve ‘every step of entrepreneurship is guaranteed’.
As the core carrier of government-enterprise coordination, Youtubon is equipped with an exclusive policy service team to provide one-on-one relevant counseling throughout the whole process to ensure that the company does not miss any policy dividend.
The blessing of the core industry cluster escorts the full-cycle growth of low-cost space
As China’s first trillion-dollar GDP prefecture, Nanshan District is also the core agglomeration area of the national game industry, and the industrial concentration is rare in the country. Its core carrier, Kexing Science Park, is located in the core of Nanshan Yuehai Street. With more than 26,000 talents in the game industry, leading enterprises in the industry such as Tencent, Chuangmengtiandi, and Dameng Longtu have gathered here, forming a unique high-density industry collaborative ecology in the country. When you settle in Youtubon, the team can build an industry circle without spending energy, and can approach enterprise resources at close range, absorb high-quality industry talents, and be in the core circle of the industry.
The first-year low-cost office space of the first year of up to 200 square meters can be enjoyed by the start-up teams who have been selected and settled in YouTopang; + Government subsidy’ double rent support, the comprehensive rent can be as low as 50 yuan / square meter, and completely solve the core pain points of ‘high office costs and no commitment to growth’ for small and medium-sized teams.
The country’s unique ‘seven cares’ service is precise and the service is precisely broken, covering the pain points of the whole cycle of entrepreneurship
If the policy and industrial advantages are the core chassis of Youtuo, then the ‘seven care’ full-chain service system specially created for the game industry is one of the core competitiveness of ordinary incubators.
In response to the seven core difficulties of capital shortage, technical barriers, version number compliance, market reach, computing power cost, overseas obstacles, and ecological isolation that are generally faced by small and medium-sized teams, Youtubon has built a full-dimensional and landable service moment. Array: One trust fund, accurately match capital resources, provide financing escorts; two care technology, open AI technology middle platform, lower technical threshold, help the team solve research and development problems; three care publishing, build version number qualification declaration and government Facilitate compliance and rapid response channel, make compliance a competitive advantage rather than a burden; four care market, linkage media and KOC can achieve accurate reach and reduce promotion costs; five trustee computing power, aggregate resources to reduce usage costs; Sea, to provide localized solutions to global resources, relying on Chuangmengtian to more than ten years of global distribution experience, helping products go overseas; Qituo Ecology, building exchange platforms through roadshows, salons, etc., to break the industry’s isolation dilemma.
At present, Youtopia has formed a complete ‘seven care’ service list, responding to the needs of the team at all levels with the ultimate service, and sticking to the four principles of government guidance, park transfer, policy support, and professional service, to clear the obstacles of the development of the whole process for the entrepreneurial team. ‘Let’s be creative and easily move the entire industry.’
In addition, as the operating unit of Youtubon, Chuangmengtiandi has more than ten years of global game distribution experience, and it can also provide an irreversible actual combat empowerment for the settled teams, so that Youtuobon’s services are not only ‘docking resources’, but also ‘capacity sharing’. Relying on its own mature industrial accumulation, Youtuobon will create the data analysis system and AI of China and Taiwan in Dream World. Standardized output of technical tools and full-process distribution operation experience, providing reusable and low-cost operation solutions for small and medium-sized teams, helping the team to avoid detours and improving the efficiency of R&D operation; And creator groups, open up content and channel links, and share industrial value dividends with ecological partners.
From the escort of Nanshan’s hard-core policy, to the ‘seven care’ full-link service, and then to the empowerment of the head platform, Youtubon has accurately solved the core problem of ‘insufficient resources, weak technology, and no door to growth’ for the startup team. For small and medium-sized game teams, the entry of Youtubon is not only to obtain a low-cost office space, but also to lock in one-stop policy dividends, full-chain services and The core resources of the industry do not need to distract energy in trivial matters, and can devote all their heart to creative research and development and product polishing, and become the first choice for startups for game startups.
原创文章，作者：gallonwang，禁止转载：https://youxichaguan.com/en/archives/194185
